The Story of Innovation: Charley French & SCOTT’s Legacy 🚵♂️❄️
Alright, adventure lovers! Let’s step into the world of SCOTT Sports and the remarkable Charley French – the man whose passion for the mountains and brilliant engineering have crafted some of the most iconic gear in outdoor sports. Whether you’re into skiing, biking, or tearing up motocross tracks, SCOTT’s endless commitment to innovation is a true game-changer! #Trailblazers #MountainDreams
SCOTT’s story began with a single groundbreaking idea: no shortcuts. Thanks to trailblazers like Ed SCOTT and Charley French, SCOTT has become a leader in sports tech and quality gear. Let’s take a journey through SCOTT’s legendary milestones that continue to shape outdoor sports!
The Revolution of Skiing: Enter the Aluminium Ski Pole 🎿
It all kicked off in Sun Valley, Idaho, back in 1958! Ed SCOTT, a ski racer and engineer, saw the need for something better than flimsy bamboo and steel poles. So, he created the first tapered aluminium ski pole. Lightweight, durable, and ready for the slopes, this single invention put SCOTT on the map and set a new standard in skiing. #SkiRevolution #EpicGear
SCOTT Shakes Up Motocross 🏍️
By 1970, SCOTT wasn’t just a name in skiing; they entered the motocross scene with the first-ever motocross-specific goggles and went on to add boots, grips, and more. They weren’t just in the game; they redefined it with gear that stood out on the track. #MotoLegends #DirtReady
Charley French’s Aero Bar & Tour de France Triumph 🚴♂️
In 1989, Charley introduced his famous aerodynamic handlebar, which cyclist Greg LeMond used to claim victory in the Tour de France. This wasn’t just any handlebar; it was crafted for speed and precision, making history in the cycling world. #RideLikeAPro #WinningTech
Unishock Suspension & The Legendary Genius Bike 🚵♂️
In 1991, SCOTT upped the game with their Unishock suspension, designed to make every mountain biking adventure smoother. And by 1998, the Genius bike arrived, equipped with adjustable suspension modes, winning fans and championships alike. #MTBMagic #TrailInnovations
Carbon Icons & The Biomex Helmet 🛠️🧑🚀
In the 90s, SCOTT’s carbon mountain bike, the Endorphin, hit the scene and became an instant legend. And in 2002, they introduced the Biomex helmet for winter sports, a major breakthrough in head safety. #CarbonCraze #ProtectYourHead
E-Bikes, 27.5” Wheels, & The LCG Goggle ⚡👓
With the help of Bosch, SCOTT launched an e-bike system designed to make life on two wheels more stylish and straightforward. They also pioneered the popular 27.5” wheel size with the Scale 700 and Genius 700, and unveiled the LCG goggle with a quick-change lens system for adapting to changing light conditions. #RideReady #StayFocused
Big Wins: Olympic Gold & The Patrol E1 Backpack 🏆🎒
2016 was a year to remember! SCOTT athletes Nino Schurter and Jenny Rissveds claimed Olympic gold, while SCOTT introduced the Patrol E1 Avalanche Backpack with advanced supercapacitor airbag tech for ultimate backcountry safety. #NoLimits #SnowSafety
60 Years of SCOTT Innovation 🎉
From that first aluminium pole to the cutting-edge tech of today, SCOTT’s mission to blend INNOVATION, TECHNOLOGY, and DESIGN has fuelled every product. With their new HQ in Switzerland, SCOTT’s motto of “no shortcuts” remains at the core of everything they do.
Here’s to 60 years of relentless ambition, engineering, and Charley French’s timeless legacy. SCOTT isn’t just about gear – it’s about pushing limits and making every ride unforgettable. Here’s to many more years of breaking boundaries! #SCOTTJourney #NoShortcuts
Time to Level Up! 🚀
Whether you’re a weekend trailblazer or a dedicated cyclist, it’s time to feel the SCOTT difference. ThrottleChimp™ is stocked up with the latest SCOTT collection, crafted to push your riding experience to new heights. Don’t just take our word for it—gear up, hit the road with confidence, and experience the innovation that SCOTT has perfected over the years.
Check out the Scott collection at ThrottleChimp and let’s hit the ground running (or pedalling)! 🚴♂️💥
#SCOTTPerformance #ThrottleChimpUK #AdventureOnTwoWheels #ReadyToRide #CycleSmart
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